INFO GADGET - HTC smartphones might indeed made of high quality. However, they are often considered less qualified in terms of marketing. To market HTC ONE, newest flagship phone, the HTC promised to change the strategy.
Moreover, their opponents one is Samsung that has been successful due to a multibillion-dollar advertising campaign. To compensate Samsung, HTC will try to focus on the promotion of new media and viral marketing.
"In a matter of making a great device, HTC has done. Difference is how to market it," said Mike Woodward, President of HTC America.
Mike was very confident with the quality of the HTC One, so focus on making as many consumers know about it. HTC expect many consumers are trying to HTC One itself then spread it viral, word of mouth.
In marketing in the United States, HTC will make a temporary retail store in a mall. Where consumers can try to use HTC One directly.
In addition, they will also advertise through television conventionally. But most important is to make as many consumers can try.
"We will do traditional marketing such as television. However when you are confident with your product as well as us, we really want to make sure consumers hold it," said Mike who quoted from HuffingtonPost, Sunday (07/04/2013).